A website is a digital address for a business. It even works as a virtual sales pitch for all online users. While for some businesses it provides information, for some it is a point of sale. But the job is not completed only by building a website with good website design. The website needs to be promoted using good online promotions. One of the most common reasons that may impede your online promotion strategy is a high bounce rate. This means that even though you may be creating some great ideas for online promotion, you may not be able to make people spend enough time on your website.
What is bounce rate?
Bounce rate is used to measure the quality and relevancy of a website for its visitors as it is the percentage of the single-page visits. In simpler words, it shows the number of people who visited the website but left after viewing only the entrance page.
High bounce rate is something which businesses have to face at some point. It indicates that viewers are not finding the landing pages enticing enough for them to stay and consider the information. These 7 web design tips will help not only improve the bounce rate but also result in an appealing look for your website:
- Improve your website’s layout by making it clean and simple
Bombarding a viewer with too much information can actually thwart all your hard work. Keep a simple layout for your website with each section having just enough content and relevant images. A proper structure for the sections can create a visual effect which is easy on the eyes and encourages people to check out the entire web page. Another great way of displaying a large amount of content is with the help of previews and excerpts. With just a glimpse of relevant information, you can add to the viewer’s intrigue and encourage them to move to the next page. Add a strong call to actions and you can easily nudge the audience onto the succeeding page.
- Ensure that the website layout is responsive
You may have invested a huge sum of money and time in creating a stunning website. But the web page design appears all jumbled up while viewing on smartphones or tablets. This can be frustrating for the viewer and result in a higher bounce rate for your website. With the mobile browsing numbers on the rise more than ever before, it is essential that your website layout is adaptive and responsive for all screen sizes
The key is to keep the responsiveness in mind right from the start and design all the elements for the website accordingly. You can choose pre-made templates which are responsive and flexible to use.
- Make sure that the navigation is simple for your website
One of the critical elements of a powerful website is simplified navigation. Nothing discourages a user to leave the website more than a complicated flow of information. When the users can find all the information within seconds, it acts as a stimulant for them to spend more time on the website. You can achieve this by creating a simple and logical menu with appropriate menu options. Too many options in the menu and drop down menus can also overwhelm the viewers making them return quickly
A smart approach is to make sure that you add your logo design at the top left corner of each page. Make this logo clickable so that it can redirect the logo to the homepage.
- Work on your fonts to ensure that it’s readable
Content is a critical aspect of a website. Legible and readable content adds to the entire user experience. It provides the information and is the primary mode for communication between the user and the business. In order for the content to be readable, make sure you are using not only proper fonts but also appropriate font sizes. Headings, subheadings, paragraph text, menu options etc should have a defined font size which together can be harmonious. It is advisable to stick with sans serif when in doubt. Also, it is essential to keep your content fresh, relevant and engaging for the user to spend time and read it.
- Use colors and hierarchy well on the WebPages
Creating a great web page design is impossible without taking into account visual hierarchy. Adding bold texts, headings, and colors wherever necessary creates an optimized look for the website. These elements can be used to bring focus on certain areas of the webpage. You can perform a blink test or squint test to check which areas more noticeable. With clever use of visual cues and a hierarchy, you can prompt the user to focus on the desired areas of the webpage. Using colors that attract attention helps make the call to action buttons stand out as well.
- Make sure you are using attractive images which are easy to load
Images also add to the visual cues for a webpage. While too many images may overwhelm the users, the right number of images and good quality images can make a huge difference in engaging visitors. Blurry and low-resolution images are considered as unprofessional and have a negative impact on the entire consumer experience. Just as you can create your own logo design online easily, you can create stunning graphics or consider using stock images. The key is to make sure you truncate the image files so that the loading time is not hampered.
- Reduce the average page load time for your WebPages
In the end, it all comes down to those few crucial second windows for a user to stay or leave a website. Remove all the unnecessary plug-in and minimize your code to make sure that your WebPages load quickly. According to a case study by Akamai, a website’s conversion rate can drop by more than 7% if there is a delay of 100 milliseconds or more in the webpage load time. The study also stated that a website’s bounce rates surged by more than 100% with a 2-second delay in web page load time.
It is common to find yourself overwhelmed while facing high website bounce rates. Keep your goal in sight and make sure you apply such tips to make your website engaging. As you master your SEO strategy and keep the website enticing, the bounce rates would go down and help you increase our conversions.
Campbell Joef is a graphic designer and blogger associated with Designhill.com , a custom designs marketplace, I generally write on topics custom long sleeve shirts, concerning design, ecommerce, start-ups, small business.